That will make Stories even more valuable for exposure, and the capacity to drive direct traffic from them will also take on more priority, making this an even more significant announcement. So clearly Reels is a central element, but Stories too is incorporated into that broader video push, which, eventually, will likely see Instagram re-aligned around Stories and Reels specifically, with the traditional feed taking a back seat, and likely shifting to another, separate tab in the app. We also expect to make significant changes to Instagram and Facebook in the next year to further lean into video and make Reels a more central part of the experience.” We expect this to continue growing and I am optimistic that this will be as important for our products as Stories is.
It's incredibly entertaining, and I think there is a huge amount of potential ahead.
#Add link to instagram story 2021 driver
“ Reels is already the primary driver of engagement growth on Instagram. But the addition of link stickers, as opposed to swipe-up links, gives users more creative control over how links appear within their Stories frames, which could be a good way to drive more referral traffic.Īnd now, everyone will be able to add their own links, expanding the potential value of Stories for driving audience action.įor brands, that will likely put more focus on Stories as a communications tool – and with Instagram increasingly looking to put more focus on video content, like Stories and Reels, you can also expect the platform itself to increasingly emphasize Stories usage as it seeks to drive more engagement.įacebook CEO Mark Zuckerberg said so much in Facebook’s most recent earnings announcement, noting that: Which, in itself, has been a source of controversy, and some confusion in the case of Instagram ads, which still use swipe-up links. As you can see in the above example, all users will now be able to access the link sticker for Stories, which Instagram introduced as the primary link sharing option, instead of ‘Swipe up’ links, back in August.
0 kommentar(er)
